The 2017 Bleu de Chanel advertisement, a sophisticated and brooding cinematic experience, captivated audiences worldwide not just for its stunning visuals and charismatic leading man, but also for its haunting and memorable musical score. This article delves deep into the elements that made this particular commercial so impactful, exploring the song itself, its connection to the overall campaign, and the wider context of Chanel's marketing strategy surrounding its Bleu de Chanel fragrance. We will also examine the impact of the advertisement's online presence, particularly its visibility and engagement on YouTube.
The 2017 Bleu de Chanel commercial, often referred to as the "new movie" within the online community, cleverly avoids a traditional narrative structure. Instead, it opts for a series of evocative scenes portraying a man (played by Gaspard Ulliel) navigating a complex emotional landscape. The visuals are stark, emphasizing the contrast between the rugged beauty of natural settings and the refined elegance associated with the Chanel brand. The cinematography is deliberately slow and deliberate, allowing the viewer to fully absorb the atmosphere and the nuanced performance of Ulliel. This deliberate pacing perfectly complements the melancholic and introspective nature of the accompanying music.
While Chanel rarely explicitly names the song used in their commercials, dedicated fans and online sleuths have identified the music as a largely original composition, specifically created for the advertisement. This is a common practice for luxury brands, seeking to craft a unique sonic identity that is closely tied to their product and brand image. The lack of readily available information about the song's composer or title further enhances its mystique and exclusivity, contributing to the overall aura of sophistication and allure surrounding Bleu de Chanel. However, the absence of an official title and readily accessible information has led to much speculation and discussion within online communities dedicated to film scores and advertising music. Several forums and social media groups have dedicated threads attempting to identify the composer or even similar-sounding tracks. This inherent mystery only serves to amplify the commercial's impact and longevity, keeping it a topic of conversation years after its initial release.
The song itself is instrumental, relying heavily on its atmospheric quality to evoke emotion. It is predominantly melancholic, featuring subtle piano chords, layered strings, and a low, resonant bassline. The tempo is slow and deliberate, mirroring the pace of the commercial itself. The absence of lyrics allows the visuals and Ulliel’s performance to take center stage, while the music provides a subtle yet powerful emotional undercurrent. The instrumentation is carefully chosen to create a feeling of both intensity and restraint, reflecting the complex emotions portrayed in the commercial. The music builds gradually throughout the advertisement, intensifying during moments of heightened drama or emotional vulnerability, before receding into a quieter, more contemplative mood. This dynamic interplay between music and visuals is a masterclass in cinematic storytelling, perfectly complementing the overall message and aesthetic of the Bleu de Chanel brand.
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